My name is Kasmereia. I was born and raised in Jersey City, New Jersey. I’m the owner and CEO of Framedbyk. FramedbyK is an online business I created to sell shades for women, men, children & various accessories for the shades. I recently added two new items to my inventory, T-shirt’s and sweat shirts with my company slogan. It reads “Never Throwing Shade, But Always Shaded” & I’m very excited about this new addition.
What made you want to start a business?
Honestly, I’ve always been into fashion. I love shopping and looking good. Whether cheap or expensive, if I like it, I buy it. But what gave me that extra push to start my business is, I’ve ALWAYS had family and close friends ask me to either dress them or assist them with finding outfits for special occasions. My fashion advice is always being solicited. I’m very passionate about what I contribute to and because of this I would really take my time, search for different pieces and put them together based on their style, needs and preferences. Eventually I sat back one day & thought to myself , “I really have a great eye and can really use this talent helping others look and feel good”. The first thing that came to my mind was shades. The weather was warming up and I knew how much ppl loved a nice pair of shades to compliment an outfit. I chose this particular product because shades are very versatile and can be worn with almost anything, anytime & anywhere.
What were some challenges have you faced and how did you overcome?
Thankfully, I haven’t really faced any tough challenges thus far, and as I stated previously I am extremely thankful for that. By no means am I saying they can’t or won’t happen because I am fully aware that when running a business any and everything can happen. Whether, good or bad. However, I will say that I will credit the lack of challenges I’ve had to a few things I’ve learned while running my business. Some of which are, that Time Management Is Key. Never take on more than you can manage at one given time and Never guarantee anything if you’re unsure! In the beginning I also learned that Presentation and Professionalism is key. The way you present yourself and products, will determine your success and loyalty with customers. Lastly, If you don’t think highly of your brand, neither will anyone else.
What advice would you give someone who would like to start their own business?
Never give up on yourself! No matter how many times you get it wrong, keep going and pushing. There will be many doubters but even more supporters and believers. Most importantly, BELIEVE IN YOURSELF. Nothing great happened over night. Running a business is stressful but if it’s something you love and always wanted to do, everything will work itself out.